If you read our article on the impact a Sales Competency Framework can have on your sales org, you might be eager to put that potential into action. Ready to make it real? Here’s everything you need to know to get started.

Building a high-performing sales team requires more than just hiring top talent. To drive predictable, scalable revenue, sales leaders need a structured strategy for developing and measuring the competencies of their Account Executives (AEs). Surprisingly, many sales leaders overlook this critical step. They may assume top talent will “just perform”—but without a well-defined competency framework, sales performance becomes less predictable and scalable.