Enablement activates data, insights and information to fuel performance.
Revenue
Operations
Sets, manages, and optimizes the sales process, including pipeline mgmt, forecasting, CRM administration, reporting.
Revenue
Enablement
Delivers the tools, training, knowledge and resources the team needs to succeed.
Revenue
Readiness
Increased sales velocity, better pipeline quality & conversion, higher win rates, consistent quota attainment, less churn.
How to choose the best approach for your business.
Hire a full-time
enablement specialist
PROS:
Dedicated in-house enablement resource.
Has a deep understanding of your business and industry.
Can quickly pivot to meet changing needs.
CONS:
$$$
May become redundant if growth stalls.
Enablement by
committee
PROS:
Cost savings.
CONS:
Pulls sales, product and marketing away from core responsibilities.
Training and team development can fall to the wayside.
Negatively impacts the employee experience and performance.
Can keep team stuck in react mode.
Fractional
enablement
PROS:
Allows leaders to focus on core responsibilities.
Gives you domain expertise and support without needing to staff a FTE.
Achieve increased speed to impact with proven playbooks, programs and frameworks.
CONS:
Requires time to develop deep understanding of your business and market.
The ROI of Revenue Enablement
-
Increase Quota Attainment
Ensure consistent achievement of quota targets and surpass performance goals.
-
Enhance Sales Velocity
Accelerate the sales cycle, improve pipeline quality, and boost conversion rates.
-
Boost Conversion & Win Rates
Drive increased win rates and secure larger deals.
-
Improve Customer Retention
Increase retention, minimize churn, and foster long-term customer relationships.
-
Decrease Time-to-Productivity
Accelerate performance with structured onboarding and ongoing professional development programs.