Our services
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Identify what's actually broken
We map your real GTM flow—not how you think it works, but how deals actually move through your organization. You'll get a detailed analysis of organizational gaps, bottlenecks, and the specific design changes needed for predictable growth.
What you get:
Complete GTM flow mapping
Bottleneck and handoff analysis
Organizational design recommendations
Implementation roadmap
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Build frameworks that create predictable outcomes
We design the complete sales framework that eliminates hero-dependent outcomes. This includes methodology, playbooks, stage criteria, and the handoff processes that ensure deals move smoothly from marketing to close.
What you get:
Sales methodology and playbooks
Stage criteria and exit requirements
Operational processes and workflows
Reporting frameworks and tracking
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Create the structure for execution without founder oversight
We build the organizational foundation—team structure, role clarity, performance frameworks, and operational processes—that enables your team to execute independently and scale predictably.
What you get:
Team structure and role definitions
Performance management frameworks
Training & Enablement
Change management and adoption support
Our process
Assess & Map
We conduct deep dive discovery to understand how deals actually move through your organization and where they break down. From there we'll align on the organizational design changes needed to drive predictable growth.
Design & Build
Working with your team, we'll design the team structure, sales frameworks, and operational processes that align with your growth goals and operating rhythm.
Deploy & Enable
We serve as your boots on the ground operator to ensure flawless deployment - managing change adoption, addressing resistance, fine-tuning processes in real-time, and training your leaders and team to ensure adoption.
Optimize & Scale
We'll work with you to ensure the new revenue organization takes hold and performs as designed, making adjustments as your team grows and market conditions change.
Measure & Iterate
We use revenue metrics and organizational KPIs to continuously refine the system, ensuring your revenue organization scales predictably as you add headcount and grow toward your next round.
Packages
Organization Assessment
Who it’s for:
Companies that need a clearer picture of how their GTM teams operate day to day — and where process breakdowns, role confusion, or founder dependencies are limiting scale.
What it includes:
A structured diagnostic of your revenue organization across five GTM pillars, complete with a radar scorecard, CRM inspection, root cause analysis, and a prioritized roadmap to drive predictable execution.
Project
Who it’s for:
Companies looking for help with specific revenue organization design initiatives.
What it includes:
Strategic advisement, system design and development, implementation support, and post-launch optimization.
Fractional
Who it’s for:
Companies who need ongoing revenue organization leadership and optimization, but aren't ready or able to hire full-time specialists or leaders..
What it includes:
Access to a full-time resource without the overhead.
How to choose the best approach for your business.
Hire a full-time
CRO and/or specialists
PROS:
Dedicated in-house revenue leadership and expertise
Deep understanding of your business and market
Can quickly pivot to meet changing needs
CONS:
Expensive ($300K+ total comp for CRO, plus specialists)
May be premature if you're not ready for multiple senior hires
By committee
PROS:
Lower upfront costs
CONS:
Pulls founders and leaders away from core responsibilities
Revenue organization design becomes an afterthought
Creates inconsistent processes and poor handoffs
Keeps team stuck in reactive mode instead of building systems
Fractional
PROS:
Allows leaders to focus on core responsibilities
Gives you executive-level expertise without full-time overhead
Faster speed to impact with proven frameworks and systems
CONS:
Requires time to develop deep understanding of your business and market
